
Discover common WhatsApp Business Platform use cases that help drive customer and business growth
WhatsApp Business offers a more personal customer experience so you can run your business better.
Drive marketing, sales and support outcomes with two-way conversations that engage across the customer journey.
Share important updates with customers
NOTIFICATIONS
- Send order confirmations and shipment updates
- Share appointment availability and other reminders with your customers
Make promotions feel more personal
PROMOTIONS
- Drive upsell and cross-sell opportunities
- Re-engage after cart abandonment
- Maximize the ROI of your marketing spend with hyper relevant promotions
Build a friction-free buyer journey
COMMERCE
- Make it easy for customers to browse products and place an order, right from within WhatsApp
Optimize support costs and increase efficiency
CUSTOMER CARE
- Deploy automated conversational flows to mitigate high volume inbound support requests
- Implement smart routing from conversations only when live agent support is needed
- Integrate with popular back-end systems like CRM and marketing automation platforms
Provide account access and password support
VERIFICATIONS
- Enable multi-factor authentication or one-time passwords to verify accounts and users